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PON Cabinet Branding

Branding   -   Print   -   Environmental Design

By request of our Engineering department, we needed more GVTC branded stickers to put on our PON cabinets in order to be in-step with our competition. Instead of being in-step, I wanted to take us in front of the competition. I devised a plan to utilize a rather mundane part of our company and turn it into something bold and memorable for our service area.

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Problem:

Surrounding BSPs are advertising on their own PON cabinets, and we’re not (at least not as much as we should).​

 

Solution:

Create PON cabinet stickers with our logo nice and big, so people will see and recognize our branding. Make it look better than the competition.​

 

Better Solution:

Do MORE than just slap our logo on a PON cabinet. That’s not dominating the competition, that’s just copying it. Create something memorable and quirky for people in our service area to see.

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There-are-so-many-gigs-in-here.png
I've-got-fiber-in-low-places.png
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These are only a handful of the sayings I came up with. If this initial first run is received well, these sticker installations will be expanded to the entirety of our service area. It could also become a tool to increase customer engagement.

I designed these to grow with the company as we adapt to the changing market around us. I'd eventually like to have my colleagues join in and have fun creating new sayings for these as well.

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