Gardner Financial Services Logo
Parent Company of Legacy Mutual Mortgage
The parent company (Gardner Financial Services) of the mortgage company that I work for needed an update to their logo. I had the opportunity to design a logo for the financial institution to be used across all digital and print media.
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Using their existing branding standards, I was able to deliver a clean and concise logo in multiple formats. What was tricky, was that we couldn't use GFS due to copy right issues, BUT I feel I created the best given my parameters.
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Unfortunately, the company may have been dissolved and no longer exists. This archive website is the only active use of my logo update I can find on the web.
No - these aren't two translucent colors layered on one another.
I had to find a way to incorporate the brands 3 colors in the new logo. It just so happened that the dark Khaki color made a very convincing color multiplying effect to the non-designer eye (yay for color theory!)
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So even though the middle color looks like just a layering effect, it's actually an intentional color placement.
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